SEARCH ENGINE OPTIMIZATION SERVICES

IJDesign offers Search Engine Optimization services (SEO) with all website design projects. We can recommend how to really optimize your website content to assist with searches, and we also build all websites with SEO in mind, adding Title Tags, Meta Tags, and Alt Tags to all the pages.

Here is some information that I provide to my clients to help them think about how their site can be fully optimized for search engines:

Content:
Content is king when it comes to search engine optimization. Search engines like Google Yahoo and MSN love fresh new content that is changing on a daily basis.

Quality Content
• Quality Content: Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Keywords: Try to use text instead of images whenever possible to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. Make sure that your TITLE and ALT tags in the HTML are descriptive and accurate.
• Adding new content to your pages: Each time you add or change content on your site, search engines treat it as new content, and this may bring your site higher in rankings.

Use PHP Scripts:
• Add PHP Forums or Bulletin Boards or Blogs: Each time someone posts to the forum the HTML changes and the search engines treat it as new content.

Make Content Easy To Find:
• Text Linking within a website: Make a site with a clear hierarchy and use text links. Every page should be reachable from at least one static text link.
• Use Specific Page Titles & Alt Tags: Make sure the page titles on your pages are specific to the content. For example, a florist’s pricing page title could be: “Colorado Wedding Flowers Price List”. If key search words or terms are used a page titles, your pages are more likely to show up when these terms are searched.
• Sitemaps: A simple HTML sitemap, which should include links to all the pages on your site, will help Search Engines quickly index your content.

Incoming Links:
Incoming links are the links pointing to your site’s pages from another site. When certain words are used in the text of those links, your site is more likely to rank well for the words that were used. It is important for links to be from relevant sites to your business. That means if you have a Florist business, you should get listed on sites such as Wedding Directory Websites or with Floral Association websites.

• URL links - where the “anchor text” is the URL of a web page. For example: “View the floral gallery of colorado wedding flowers at http://www.florist.com/wedding-flowers.htm”

• Title & Name links - where the anchor text is the business name or the title of the web page. These links may contribute to the page’s ranking, depending on the words used. For example: “Donna’s Floral Shop”

• Anchor text links - these are linked words that link to a specific page related to the words. For example, a florist could have other sites link the text: “Wedding Flowers in Colorado” to the homepage of the florist’s website. This link incorporates good keywords that are searched often. These links may contribute to a page’s search engine ranking, and as a result, “text links” have become a major obsession in the SEO community.

Hiring A Company for Search Engine Optimization

Professional Web Design Companies will incorporate the guidelines mentioned above when designing your website.

If you are providing the content, make sure to use keywords in your copy. Researching keywords is always a good idea, we can offer you keyword researching tools that you can enter in keywords or phrases and it will tell you how many times a keyword or phrase has been searched in the last month. Plus, it will give you related searches. This can help assist you in writing copy that incorporates highly searched keywords and therefore will help in search engine rankings.

Please contact Idelle Fisher of IJDesign if you are interested in ecommerce website design with green in mind: 720.260.3541

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